Verifia™ Inc. is an innovative provider of Internet authentication and identity verification software that helps businesses protect the privacy and integrity of their corporate systems and customer data. The company's proprietary, patent-pending technology enables companies to better protect their data by flagging potential cases of identity theft and abnormal user behavior patterns.

Headquartered in San Jose, California in the heart of Silicon Valley, Verifia is a privately held, venture-backed company whose investors include LG Venture Capital, ALPS Information Technology Fund LP, and the Daesung Group. To date, its early stage venture financing has totaled $4 million, of which nearly half was closed in 2002.

Products
Verifia’s software solutions are designed to integrate seamlessly with existing systems and are scalable and fast. The company’s technology is based on an adaptive intelligence engine that not only provides valuable data about consumer Internet use, but also verifies and updates this information continuously. In this way, Verifia creates a dynamic profile of the web user and how he/she typically interacts with a particular web site. Moreover, the technology transparently analyzes multiple data points such as Internet Protocol (IP) addresses, web user trends, and user behavioral data, yielding valuable business intelligence in real-time -- without having to install software on the end-user’s machine. As such, Verifia enables the gathering of significant user intelligence with minimal user experience disruption and personal privacy intrusion.

Verifia’s latest software application TiP, captures a detailed login profile of the user that is then validated against Verifia's adaptive behavioral profiling systems. If any risk factor is flagged, a system can deny the login or require additional authentication measures before allowing access. With Verifia's transparent technology, there is no added inconvenience to the user since the system still only requires a user name and password to login. Working behind the scenes, Verifia's strong factor validation process significantly enhances authentication security.

Customers, Partners & Alliances
Since the company's foundation, its technology and development programs have received the highest marks in third party external validation and via commercial paying customer relationships. Verifia's customers and partners include multinational industry leaders in their fields such as Experian and HNC Software. The company is active in several industry groups including the Software Development Forum (SD Forum) and the Financial Services Technology Consortium (FSTC).

History – The Founders
Michael Yang, President and CEO, and Dr. Sanku Jo, CTO, founded Verifia in 2000. Mr. Yang was previously founder and CEO of mySimon Inc., acquired by CNET in January 2000 for $700 million. Prior to founding mySimon, Mr. Yang worked for 15 years in successively senior technical, marketing, and management positions helping to build various Silicon Valley products and technology companies. Sanku Jo's graduate research background in Internet infrastructure and online security has included positions at the Lawrence Berkeley Laboratory and the Korean Telecom Research Center. In 1991, Dr. Jo created the first Internet-based bulletin board system in Korea and in 1995 he authored an Internet Guide book for businesses.