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About
Verifia™ Inc.
Verifia Inc., a privately held company
founded in February 2000, is a provider of innovative
online authentication and fraud prevention software
products that help businesses protect the privacy and
integrity of their corporate systems and customer data.
The company's patent-pending technology captures a detailed
login profile of the user that is then validated against
Verifia's adaptive behavioral analysis systems. If any
risk factor is flagged, the system can deny the login
or require additional authentication before allowing
access. With Verifia's transparent technology, there
is almost no added inconvenience to the end user since
the system still only requires a user name and password
to login. Working behind the scenes, Verifia's strong
factor validation process significantly enhances authentication
security. Since the company's foundation, its technology
and development programs have received the highest marks
in third party benchmark tests and via commercial paying
customer relationships.
Products:
About TiPSM
Verifia focuses on Internet security products,
particularly in the areas of login authentication and
online identity verification. The company’s core
TiP (Theft of Identity Protector) software provides
web-based login authentication, typically serving as
a second factor of authentication to an existing username
and password-based authentication mechanism. The software
leverages the company’s world-class expertise
in Internet intelligence technology, including IP profiling.
This expertise enables Verifia to derive a wide range
of data points from the login user’s IP address
alone: geographic location, distance between login attempts,
connection type, company/domain, and many others. These
are combined with additional outside data points and
advanced login behavior analysis heuristics to rate
every login attempt against a TiP-assigned confidence
index, indicating the probability that the authenticating
user is whom they claim to be. The system learns from
each subsequent login attempt, forming a unique signature
over time for authenticating users. This signature is
used to flag anomalies in subsequent login authentication
attempts, which may indicate fraudulent access. The
system is configurable to allow assigned thresholds
of confidence required for access. Users who score below
these thresholds are issued a challenge question that,
if answered correctly, will increase their cumulative
confidence score for their current session.
TiP enables different types of Internet
Security applications:
Login Authentication
Enterprises can use TiP at the login level to flag and
prevent system access by potentially fraudulent users
by comparing known information and behavior patterns
about users against real-time data points such as the
location from which a user is trying to login.
User Verification
Companies use TiP to monitor user behavior for abnormal
patterns once a user has successfully gained access
to a system, enabling the identification of online transaction
fraud in such cases as identify theft where a valid
username and password has been stolen.
Online Transaction
Fraud Prevention
Businesses use Verifia’s TiP to evaluate Internet
transactions in an effort to combat Internet fraud.
The software is used for applications such as scoring
online CNP (Card Not Present) transactions, authenticating
online credit approvals, and verifying online payments.
Conditional Access
Verifia’s TiP enables companies with online content
to respect the licensing and distribution agreements
and/or legal restrictions that apply to the physical
world by providing the capability to selectively block
users based on geography and other characteristics.
With TiP, businesses can now decide which groups can
access their particular online content.
Sample
Customers
Experian
Experian is an information solutions company using Verifia’s
technology to help authenticate web users and learn
more about its Internet audience. Experian employs over
12,000 people and supports clients in more than 50 countries.
Annual sales are approximately $1.5 billion.
Fair, Isaac (HNC
Software)
Fair, Isaac is the preeminent provider of creative analytics
that unlock value for people, businesses and industries.
The company’s predictive modeling, decision analysis,
intelligence management and decision engine systems
are behind more than 14 billion decisions a year. The
company uses Verifia’s technology to validate
and authenticate users in order to reduce incidences
of online fraud.
Strategic
Partners & Alliances
Liberty Alliance
The Liberty Alliance Project is an alliance formed to
deliver and support a federated network identity solution
for the Internet that enables single sign-on for consumers
as well as business users in an open, federated way.
The vision of the Liberty Alliance is to enable a networked
world in which individuals and businesses can more easily
conduct transactions while protecting the privacy and
security of vital identity information.
Financial Services
Technology Consortium (FSTC)
The Financial Services Technology Consortium brings
together leading financial institutions, technology
vendors, independent research organizations, and government
agencies. FSTC sponsors collaborative technology development
pilots, proofs-of-concept, tests, and demonstratives
supported by member financial institutions and technology
companies. Its aim is to bring forward interoperable,
open-standard technologies that provide critical infrastructures
for the financial services industry. Verifia’s
membership in the FSTC reflects the company’s
commitment to playing a leading role in the development
of future standards of Internet authentication technology.
Investors
Verifia Inc. is a privately held company funded by LG
Venture Capital, Alps Information Technology Fund, Daesung
Corporation, and angel investors, including Michael
Yang.
Headquarters
5870 Stoneridge Mall Road, Suite 205
Pleasanton, CA. 94588 USA
www.verifia.com
Executive
Team
Michael Yang, Chairman of the Board, Co-Founder,
President & CEO
Dr. SanKu Jo, Co-Founder & Chief Technology Officer
Michael Pricer, Director of Engineering
W. Todd Gehring, Senior Product Manager
Kristina Jade Yee, Senior Director of Marketing
Lance Jacobs, Director of Business Development
Maria Yu, Controller
Contact
Information
For TiP sales and partnership information:
sales@verifia.com.
For media and marketing-related inquiries: media@verifia.com.
For general inquiries: info@verifia.com.
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